#mydentity

Guy Tang, the founder of the #mydentity brand, continually struggled with his identity during his adolescence, searching for himself, his life's purpose, and direction. He found it in hair. That's why he created #mydentity. To be able to create colors according to his vision—colors that are missing in the standard offerings. To bring back playfulness and excitement to this industry. And most importantly, to create a community that allows everyone to find their identity. Because when you know who you are, you have the courage to achieve all your dreams.