Find Yourself
“When you know who you are, you have enough courage to make everything you dream of come true.” This is how the founder of #mydentity, Guy Tang, described the main message of the brand. Unleashed, colorful, fun, vibrant, unique – that is #mydentity. Is your identity like that too? Discover yourself and explore different identities like a Hollywood star with a brand that was born in Hollywood.
THE FACE OF THE BRAND
There wasn't a day when Guy Tang, the founder of the #mydentity brand, didn’t struggle with his identity during his adolescence. He constantly searched for himself, a life purpose, and direction. He explored various options that would allow him to express himself fully. Eventually, he created the best option himself; a brand he called #mydentity. Through hair styling, he could fully unleash his imagination and create colors according to his vision – colors that were missing from the regular offerings. His goal was to bring playfulness and enthusiasm back to this industry. And above all, to create a community through which everyone can find their identity. Because when you know who you are, you have the courage to make everything you dream of come true.
THE POWER OF COMMUNITY
From the very beginning, Guy also wanted to inspire other stylists and hairdressers, like himself, to find their identity because he found his very difficultly. He decided to start sharing on social media his unique color experiments, ideas, and tutorials that explain in depth to hairdressers how to mix various colors, care for hair, and create the most diverse styles. His original videos gained great popularity not only among hairdressers and stylists but also among other enthusiasts.
Thanks to this, Guy fulfilled his dream – the community #hairbestie was created, where absolutely everyone has the space to find, create, and express their identity. Now his creations have more than 2 million fans on YouTube and Instagram. Guy Tang is the main face and heart of the brand. So it’s no wonder that more or less the entire brand is built on his unique creations, imagination, and courage. Equally interesting are the products that arise thanks to all of this.
colors that we all dream of
The #mydentity brand focuses mainly on hair colors. But if you expect to find ordinary and cliché colors under the brand, you are mistaken. Their repertoire consists of absolutely unique and distinctive hairstyles and colors, and photos on social media resemble a rainbow the most. Whatever you think of, skilled hairdressers inspired by the #mydentity brand can conjure up.
Hair care first
In order for the colors in your hair, whether from a tube or natural, to stand out the best, it is necessary to have healthy hair and give them the best care. The #mydentity brand has your back in this regard as well. Hair care should always come first, which is why hair products are also created under the brand to ensure your mane can handle anything – a demanding style, high temperatures, and an unforgettable first impression and experience. All colors and products are developed to protect your hair and their shade from temperatures up to 230 °C and double their shine.
#MYHERO COLLECTION
One of the most popular product lines is undoubtedly #myhero. As the name suggests, products from this line do not shy away from high temperatures or frizzy or damaged hair like true superheroes. No matter which part of the care you entrust your hair to, they will always ensure the best results.
The most popular choice from this line is the #myhero leave-in conditioner, which creates a protective shield and protects against mechanical damage. As a bonus, it nourishes your hair and increases its shine.
You can also try the hair mask, which repairs signs of hair damage and provides additional protection and nourishment thanks to collagen.
Let your hair become a unique part of your identity and explore the complete range of the #mydentity brand on our e-shop. If you need help, just write to us, and we will gladly assist you in choosing.