Alterna Haircare – pure beauty without compromise
Perfect hair, maximum care, and minimal impact on nature – these are the values of the Alterna Haircare brand. Since its inception in 1997, it has placed great emphasis on the composition, which plays the most important role across the brand's identity. In Alterna products, you will find nothing that harms either your hair or nature. Every time you entrust your hair to the care of Alterna Haircare, a more magical experience awaits you.
VALUES AS THE FOUNDATION OF THE BRAND
These were the values that led to the establishment of the Alterna Haircare brand in 1997. The fundamental one is love for alternative beauty. This commitment is still an inspiration for each of their products today. In 1997, Alterna Haircare began creating innovative, luxurious hair care and styling products with carefully selected compositions, inspired by scientific knowledge in the field of hair and skin care.
Philosophy of Purity
As one of the few hair care brands, Alterna is committed to producing products made from pure and effective ingredients. Substances like parabens, sulfates, and other harmful chemicals have no place in hair care. Their range ensures uncompromising care - pure beauty that provides an exceptionally luxurious experience at home and proven results in the salon.
Sustainability and Nature-Aligned Products
Another value that forms the foundation of the brand identity is sustainability. Alterna has shattered the myth that beauty comes at a cost. Your beautiful hair does not have to come at the expense of nature or animals. Alterna Haircare products are vegan, made from natural ingredients that do not burden hair or nature. The products are not tested on animals - their quality has also been tested by thousands of women and men. All packaging and bottles are made from recycled materials.
Commitment to All Generations
Since its inception, Alterna has been striving to improve its products with each new generation. Everyone should have the opportunity to elevate ordinary moments into a self-care experience, whether at home or in the salon. Through the sustainability concept, Alterna also helps ensure that as many future generations as possible can benefit from quality products while living in harmony with nature.
Later, Alterna introduced the Caviar line of products focused on restoring vitality and elasticity to hair and skin. Using caviar enzymes, cytokines, and vitamin C, the products in this line prevent both external and internal damage and support rapid regeneration at the cellular level. The popularity of this collection is growing every day, and more and more women and men are placing their trust in it.
Inspired by the idea of self-care, in 2020, Alterna introduced a completely new line of products, My Hair. My Canvas., which will captivate you with a symphony of beautiful refreshing scents. Once again, the products are 100% vegan and packaged in bottles and tubes made from 50% recycled plastic.
The hair ritual begins at the scalp! The Alterna Renewing Scalp Care line contains the exclusive Scalp Moisture Complex, which locks in moisture and leaves the scalp calm and hydrated. The products in this line are made in line with efforts to minimize waste, and the packaging is made from 50% recycled plastic.
In over 25 years of brand development, many other collections have emerged under its name. Try one of them on our e-shop. If sustainable yet luxurious care is your top priority, Alterna Haircare is a suitable candidate for the ultimate caretaker of your hair, skin, and senses.