K18 HAIR: Get to Know the Brand
.png)
K18: Regenerative care,
going against the flow
Some rely on classics, while others prefer a different perspective, with innovation as their middle name. K18 Hair is the latter. It approaches everything its own way, yet the result always makes sense. After a long 10 years of research, it created the groundbreaking K18Peptide™, which only needs 4 minutes to repair hair damage. Want to know more?
Science Behind Everything
K18 saw two categories of hair products on the market. One group worked on the surface, adding shine and hydration to the hair. The other worked inside the hair, acting as glue to repair damage—but only temporarily. So a logical question arose: couldn't it be done better? A group of scientists took up the task, spending years studying, analyzing, and testing every amino acid and peptide sequence that makes up keratin chains in hair. And it paid off. They discovered K18Peptide™, which changed the game.
Into the Depths of the Hair
To understand what makes this peptide so unique, let’s look at what hair damage actually looks like. A single strand contains millions and millions of keratin chains forming the hair's structure. When damaged, for example, by chemical treatments or sun exposure, these chains weaken and break, and the hair loses resilience, shine, and the feeling of healthy hair. In these cases, we reach for restorative products. However, they usually act as a bandage, elegantly covering the problem but not solving it. Their ingredients stop just short of penetrating the inner part of the hair. For true repair, the product needs to go deep. And that’s exactly what K18Peptide™ can do. Moreover, it’s the perfect size to fit and reconnect broken keratin chains.
4 Minutes to Save Hair
But enough of the chemistry—let’s look at the practical side, specifically the products containing this miraculous peptide. In this regard, K18 goes against the flow as well. Don’t expect to choose between dozens of products. The range could be described as minimalist, yet it appeals to most of us. Thanks to the fact that K18 products are vegan and cruelty-free, containing no sulfates, phthalates, silicones, parabens, or formaldehydes, and they protect hair color. The range includes two types of shampoos: K18 Peptide Prep Detox Shampoo for occasional use and K18 Peptide Prep pH Maintenance for daily washing. You can add intensive care with a mask and oil, which only takes 4 minutes to allow the K18Peptide™ to repair hair damage.
A Different Take on Sustainability
Sustainability is a term that resonates in all areas, including hair care. And K18 speaks of it, just a bit differently, as is typical for them. It even points to the cosmetics industry itself as one of the main reasons why we need to talk about sustainability with such urgency. Many brands somewhat contradict themselves in this regard. On the one hand, they talk about green cosmetics, while on the other, they promote a care routine with numerous steps, encouraging excessive and unnecessary consumption and waste. K18 is clear on this—less is more. Even in hair care.
Biotechnology as the Way Forward
K18 takes a similar view on natural ingredients. It doesn’t claim the products are entirely natural and proudly acknowledges synthetic components. It explains this with a simple example. If you buy a hair serum with essential rose oil, the process requires 4.5 tons of rose petals, from which only 450 g of oil is produced. Not exactly sustainable. So maybe it’s time to rethink traditional technologies and take more inspiration from biotechnology, which is less resource-intensive.
What does it all mean? That K18 doesn’t strive to be trendy, but to be better. And that alone makes it worth noting.