Oribe – a name in itself. Founded in 2008 by famous hairstylist Oribe Canales and beauty industry veterans daniel kaner and tev finger, the oribe brand quickly established itself in the field of premium hair care products. Over the years, oribe has become synonymous with excellence, catering to a discerning clientele that demands only the best for their hair.
The company’s product portfolio includes a wide range of categories, including shampoos, conditioners, styling products, and treatments, ach designed to address specific hair types and needs. Oribe products are formulated with the finest ingredients, including exotic extracts, natural oils and advanced technology, all carefully selected to deliver superior performance and a luxurious sensory experience.
THE BIRTH OF EXCELLENCE
The story of Oribe begins with the extraordinary journey of its founder, Oribe Canales. Born in Cuba, he moved to New York in the 1980s and quickly established himself as a leading hairstylist in the fashion industry. His talent and creativity earned him a reputation as the first choice for celebrities, models, and designers. Canales’s dedication to his craft and passion for creating beautiful and healthy hair led to the development of the Oribe brand.
In collaboration with Daniel Kaner and Tev Finger, Canales began creating a line of hair care products that would not only meet the rigorous standards of professionals but also offer luxury and pleasure to consumers. The result was a brand that combined the best of art and science, merging traditional hair care practiceS , with cutting-edge technology to create products that deliver exceptional results.
A PRODUCT PORTFOLIO LIKE NO OTHER
What sets Oribe apart from other hair care brands is its unmistakable originality. One of Oribe’s most iconic products is the "Dry Texturizing Spray", often referred to as the secret weapon of stylists and celebrities. This cult product adds volume, texture, and a touch of glamour to hair, instantly transforming it from flat to fabulous. In addition, Oribe’s product line includes Oribe "Gold Lust", which harnesses the power of anti-aging ingredients to revive and strengthen hair, and the "Signature", line, which offers a range of essential products for everyday hair care.
INNOVATION AND SUSTAINABILITY
Oribe has always been at the forefront of beauty innovation. The brand continually researches and develops new formulations and technologies to stay ahead of the ever-changing needs of its customers. Oribe is committed to reducing its environmental footprint by using responsibly sourced ingredients, recyclable packaging, and cruelty-free testing methods – it is a proud member of the Beauty Without Bunnies, program, and most products are vegan-friendly.
A HEAVENLY EXPERIENCE
Beyond exceptional product quality, the brand has created an experience that is truly heavenly. Luxurious packaging adorned in black and gold exudes richness and sophistication. Every Oribe product is a work of art, a testament to excellence in every aspect of its offerings. However, Oribe is more than just its products and packaging. The brand has built a team of top stylists and educators who serve as brand ambassadors, spreading Oribe’s philosophy and techniques to salons around the world. These experts play a key role in maintaining the brand’s reputation for precision and creativity. As a result, Oribe has expanded beyond the U.S. and is now available not only to celebrities like Jennifer Lopez, but also to discerning customers who demand the best for their hair.