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Introducing kolekce Alterna

The Alterna Haircare brand has been striving to improve and advance its product lines from the beginning with each new generation. In the individual collections, you'll find products that correspond not only to your hair's needs but also to your attitudes and principles. You can choose a fully vegan line, My Hair. My Canvas., which aims for the smallest possible environmental impact. With the Renewing Scalp Care collection, you can focus on the somewhat neglected care of the scalp, or you can bet on the iconic Alterna Caviar Anti-Aging line that combats hair aging.