Alterna Haircare

Alterna goes far beyond the boundaries of regular hair cosmetics, elevating everyday moments into a wonderful ritual that delights not only your hair but also all your senses. Since its inception in 1997, it has placed great emphasis on composition, resulting in innovative and luxurious products for care and styling inspired by science and containing pure and effective ingredients. Sulfates, parabens, and other aggressive chemical components have no place in them. Whether you entrust your hair to Alterna for home care or in the salon, a magical experience awaits you.