Unleash the Power of Your Curls
Unleash the Power of Your Curls with Alterna Haircare
Whether your hair is wavy, curly, or afro, it needs care that enhances its natural shape and provides what it needs most: hydration. The Alterna My Hair. My Canvas. Begin Again Curl line is literally made for curls and takes care of your complete hair routine, from washing to final styling. Why will every single strand of your hair love it?
THE RIGHT INGREDIENTS
The My Hair. My Canvas. line jis all about making hair care a pleasure and a moment you enjoy with yourself (and your hair), not a chore. To ensure you truly feel good about the whole ritual, it emphasizes a formula that is vegan, free from silicones, parabens, phthalates, and other potentially harmful or irritating substances. Instead, it includes a range of natural, sustainably sourced, and fair trade ingredients , that offer your hair numerous benefits:
Vegan Plant Caviar
Vegan plant caviar from sustainable sources forms the foundation of the entire range. It specializes in replenishing moisture while helping hair retain hydration. It also adds shine, flexibility, and strength.
Fair Trade Coconut Oil
Its rich texture helps combat frizz and smooths the hair cuticle.
Fair Trade Cocoa Butter
Cocoa butter has the power to strengthen, nourish, and, most importantly, soften hair, leaving it beautifully silky, shiny, and looking healthy.
Kakadu Plum Extract
If you haven't heard of this type of plum before, it's a plant with the highest known concentration of Vitamin C. It has excellent anti-inflammatory and antioxidant properties, while also providing hydration and helping maintain collagen and elastin levels, which are fundamental for healthy and shiny hair.
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YOUR HAIR, YOUR ROUTINE
In the My Hair. My Canvas. Begin Again Curl line, you'll find five products. It's entirely up to you how you assemble your routine. Do your hair need intensive care? Do you enjoy playing with styling? Or is a shampoo and conditioner enough for you? That's fine. Your hair will get what it needs. Here’s how your new ritual could look:
Cleansing and care
When it comes to sustainability, one major issue cannot be overlooked: plastics. Every hour, 900 tons of plastic are dumped into the world’s oceans, 80% of plastic waste ends up in landfills, and only 9% is subsequently recycled. The numbers are clear—change is necessary. That’s why Zenz has introduced version 2.0 products, which are more effective and have a 50% smaller ecological footprint. Additionally, Zenz primarily uses recycled plastic for packaging and partners with ReSea, which collects plastic from the world’s oceans in a 1:1 ratio to the weight of Zenz’s packaging.
When It’s Time to Add
If you feel your hair needs a little extra boost to get back in shape, reach for the More Butter Masque. Besides the mentioned ingredients, it features a trump card in the form of banana blossom, which provides your hair with an extra dose of hydration and nourishment, and excels with its regenerative properties.
Perfect Shape
If your curls are more complex and you find that styling is a must for achieving the right look, Alterna has two tricks up its sleeve. One is the Loosen Up Curl Elongator, which not only extends curls while maintaining their shape and structure but also protects them from pollution and moisture with moringa seed oil. Alternatively, enhance their natural shape and beauty with My Way Curl Defining Gel. Expect no unsightly clumped or greasy strands, just light and flexible hold.
Simple, sustainable, and respectful of natural beauty—this can be your new curl care routine. Will you give it a try?